Toyota Sienna at The Dew Tour

The Dew Tour stop in Breckenridge, where snowboarding meets live music, isn’t the place you’d expect to meet many minivan enthusiasts. But the Toyota Sienna, aka the “Swagger Wagon,” set out to change perceptions across the board. We captured the surprised responses of riders in this on-site activation effort.

We know that video marketing drives impressive results:

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