It’s not just for Deepak.
Sure, it’s hip to meditate and be reflective these days. We too enjoy the benefits of stillness in a hectic world. But did you know a phrase made popular in meditative breathing techniques could also help brands and people alike find focus?
As creative and critical thinkers, we are often asked to help message what a product or service does. We’ve come to realize that what a product or service can do is of much less value than what it means. But how do we reveal this meaning? In B2B tech, sometimes called acronym hell (“We’ve got a new service that uses SD-WAN, LAN, NFV, and SDN. Does this also enable IoE ?”), this can be especially challenging.
Use your whole brain.
Engineers and technologists have created profoundly impressive technology for both individuals and enterprise business. The product specialists revel in the “speeds and feeds” and how it affects commerce, information flow, and security. The nerd half of our brain (or is it the left side?) loves to understand how it works. These are very important features to be sure, but what does it mean? What is the effect on the emotive quality on the human experience? Is there a story to be told here? Who cares about this story? Why would they care?
Because as people at the heart of our businesses, we need to connect with other people. We’ve used storytelling for thousands of years to connect and communicate with others, but you have to tell your unique story to be heard. Try to distill by completing the phrase “I AM…”
Let’s get started!
This seed or essence is what we love to find and nurture, and it’s just the beginning of the process. The story is often best told with a powerful visual and auditory component.
We’ve created a fun experiential tool that might help you simplify the thoughts in this exercise. To get the most out of the experience, be sure to drill deeper in your introspective process to find your true core. Even NASA uses a process like this. It’s cool how this technique is useful in exploring both inner space and outer space. Thanks, Mr. Glenn!
