Measuring Success

Most businesses have a lot of numbers to help measure their success. But not everything in life can be measured, such as the satisfaction volunteers get by helping children learn literacy skills, distributing essential supplies to families in need, or shaking hands with a scholarship recipient that’s the first to go to college. We were inspired by BOK Financial’s commitment to their communities and developed the script and animations for this brief emotive video spot. Highlighting the personal photographs of BOKF employees out in their local neighborhoods and businesses was the best way to capture the essence of what makes their organization unique in the industry.