ecollective Distillation Process

Thank you! Let’s get started:

ecollective Distillation Process: Helping You Reveal Your Core

We are complex people living in a complex world, and we’re all bombarded by thousands of messages every day. It’s vital to identify what makes us unique and differentiates us from everyone else, both personally and professionally. The authentic stories you—and your business—tell are what your friends, customers, and prospects want to hear. 

But, we often don’t give these aspects the attention they deserve, and by neglecting them, our endeavors suffer. The fun but powerful exercise below is taken by astronaut candidates as part of their psychological** testing. It’s designed to extract, clarify, and define those parts of you that are your differentiators.

As you start to fill out each statement, you should begin to think more deeply into your personality, peeling back your layers and uncovering traits to finally distill down to your core essence. Understanding your singular characteristics helps you make meaning, both at home and in the office. Take this exercise for yourself now, and then we can work through a similar process for your company together later. 

Begin Distillation Process Now ›

Your responses to this exercise are private and encrypted and unless you email them to yourself, no one else can access them. Your information will never be sold or used in any way that violates our Privacy Policy.

**Adapted from: Glenn, J., & Taylor, N. (2005). John Glenn: A memoir. Norwalk, CT: Easton Press.

What makes your brand or product stand out? What unique aspect of your company enhances the companies that interact with it? What spark does it bring that no other brand does?

Finding that nugget within your brand and making it shine is our expertise. We help businesses of all sizes distill their essence and create content that helps break through the clutter. Let us help you create value.

 

JOIN OUR MEANING MAKER'S GROUP ›