Following a devastating fire in 2014, the Glasgow School of Art quickly decided that rebuilding the famous Mackintosh building was essential in honoring the school’s history and the masterfulness of its creator, Charles Rennie Mackintosh. Raising funds for a restoration was no small feat so, the art school, well…. got creative. They developed a campaign called Ash to Art, where 25 world famous artists from around the world were asked to create new art from the worthless fire debris. The campaign received a 100% response rate—each and every artist used the charcoal, a powerful nod to a classic medium, and created a unique piece. Ash to Art helped raise over €706,438 to rebuild the Mackintosh Building. Creativity for good is something special.
At ecollective, we strive to make meaning for you, your customers, and our communities. This means that we strive to work with companies and people that share our Big Why, or in other words, our reason for creating. By combining creativity with a thoughtful strategy, we can make meaning that reaches your customer and extends beyond a sales pitch. We believe real impact comes from authenticity.
Say hello and tell us about your next project! Let’s make meaning together.
All art and content is owned by the Glasgow School of Art & J. Walter Thompson London