USA Pro Cycling Spot

Our research uncovered a passion for outdoor pursuits among CIOs, with cycling topping the list. US Pro Cycling’s Tour of Colorado was a perfect fit for this ViaWest jumbotron spot. With over 1 million spectators watching the race, it was clear we had to capture the intensity and spirit of pro cycling to convey ViaWest’s data management capabilities.

We know that video marketing drives impressive results:

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