Targeted Accounts Program

Targeted Accounts Program

Looking for a way to connect with unresponsive clients, CenturyLink reached out for help. We designed a multi-touch lead generation campaign where sales reps could nominate specific prospects and have items customized and sent on demand. The campaign impact was impressive!

This lead generation saw some serious success:

DIRECT MAIL PACKAGES SENT


CONTACTS THROUGH 3 EMAIL WAVES


GENERATED FROM OVER 40 ACTIVE SALES OPPORTUNITIES

SOURCE : 2012 Silverpop Email Marketing Metrics Benchmark Study

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Words from our client:

A Strategic Account Manager in Denver had been working to reach a client who “had been completely unresponsive to my inquiries about virtualization needs and Cloud Solutions.” After receiving the first touch of the Cloud Prospecting program (a retro handset for use with smart phones), Chad’s unresponsive client reached out to him to say, “Thank you for the iPhone handset, it’s quite a conversation starter. Let’s talk.” Now, due to this great EMG Marketing Campaign, Chad is finally engaged in active dialogue with this tough-to-reach customer!